2016 Tech with Kids Conference AGENDA

Developing Apps for Kids Conference

2016 Agenda

June 15, 2016 at Courtyard San Francisco Downtown Marriott, 299 2nd Street, San Francisco, CA

9:00-9:10 Welcome by host Jinny Gudmundsen, Editor of Tech with Kids

9:15-10:00 In the Store and Beyond: Marketing and Discovery Tips

An app store feature is great for marketing and discoverability. But,  very few apps get that coveted placement. Find out how to best position your app in the app stores. How can you market your app to get the most exposure for the least amount of money? This panel will share strategies that work, from Google Play insights to grassroots campaigns using social media to bigger budget campaigns using professional PR.  Panelists will also share best practices on how to use media, bloggers, and other helpful programs.

10:15-11:00  The Importance of Play in Kids Apps

What is the secret sauce that makes an app fun to play? Panelists will talk about how to create apps that engage kids and keep them coming back. How does age appropriateness come into play? Why is play so important? They will also share ways to put kids in charge so that they have ownership over the apps they play. How important is a sandbox mode or an area of open play? What do kids learn from play?

11:15-12:00 Women in Tech: Driving Success in Mobile Apps

This panel showcases successful women app developers who are willing to share some of their killer app strategies. The panel will look at product development, branding, app launches, and balancing long-term business objectives with short-term needs. These CEOs will share their experiences in building a robust kids’ app business, where tackling sales fluctuations with cutting edge innovation is just part of their daily workload. From creating apps for Highlights Magazine to developing a series of apps for Crayola to building their own brand based on “Grandma” and “Grandpa,” these women have rocketed to the top of the charts in the app stores.  CEO Ariella Lehrer will even give us a peek into developing for Project Tango.

12:00-1:20 Lunch and App Demos by Attendees (sign up on white board upon arrival at conference)

1:30-2:15 Diversity 2.0

At last year’s conference, the panel on Diversity in Kids’ Apps sparked international interest in this topic. This year, Diversity in Apps, an initiative launched to address the issue of diversity and children’s app, will be sharing their new guidelines and DIG (Diverse and Inclusive Growth) Tool Kit that they are developing in partnership with the Joan Ganz Cooney Center.  Using some of the criteria from that framework, panelists will discuss how they build apps that incorporate best practices. The panel will also discuss what it means to create gender-neutral apps.

2:30-3:15 Strategies for Making Money in the Kids’ App Space

It’s tricky to make money developing kids’ apps because most of the lucrative advertising models aren’t appropriate. appFigures will share insightful data to provide an overview for this panel. Next, our panel of seasoned experts, who have each successfully built businesses selling kids’ apps, will share their insights on how to craft a business. They will talk about their experiences in using the various monetary models, including subscription, paid, free-to-try, and others. Is it worth it to port your app to Apple TV? How can you approach various international marketplaces? They will also talk about securing outside investment, partnering with others (including creating apps for popular big brands), how to use bundles, and lessons they have learned along the way.

3:30-4:00 Break: Afternoon Tea

4:00-4:50 Designing Learning Apps: Consumer vs. School

Is it possible to design a children’s learning app that works in both the consumer and school markets? This panel will discuss what it means for an app to be truly educational. What do developers need to do differently if they are targeting kids at home versus kids at school? Is it best to start in the consumer market? How do you break into the school market?

5:05 Closing Remarks by Jinny Gudmundsen

 5:10-6:00 Networking: Attendees can also choose to use this time to demo their apps. Sign-up on the white board.

6:00 Conference Ends

NOTE: If you are interested in attending this conference, tickets are still available by clicking here.

After Conference Drinks: ThirstyBear Brewing Company, 661 Howard St., San Francisco, CA 94105.  Some attendees suggested it might be fun to meet up after the conference. This option is not sponsored by Tech with Kids.

 


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